Part of the reason for the flawed study is that the people who sponsor these things pretty much dictate the results. Shame on the supposed scientists for using their positions to promote a lie. Another part of the reason is that universities reward their faculty for getting into the news. Shame on the universities for rewarding bad science.
The companies that provide our news are of course at fault because they pounce on anything that they can print to get readership, flawed or not. Their motivation is money and at least they (more or less) honestly admit that. They are at fault for promoting bad science, but they are not the originators of the garbage they print.
I really with one of the scientific groups would start tracking and publishing scorecards for individuals that participate in the creation of this psuedo-science. Then we would have some way of knowing who the major producers of garbage are.
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